Mercury Circle – You Open Up The Earth (first single - Noble Demon)
-genre / style: New Doom / Gothic Rock / Darkwave
-album KILLING MOONS out on 10. September!
-marketing info:
-debut music video for „The Beauty Of Agony“ for debut EP „The Dawn Of Vitriol“ has achieved 64k views on YT so far: https://www.youtube.com/watch?
-new band on NOBLE DEMON from finland with members of Children Of Bodom, Swallow The Sun and more
-video + landing page being heavily marketed on YT, FB + IG: https://snd.click/openearth
-geo-targeted messages to bandsintown trackers
-heavy cross-promotion campaign with social media posts by all NOBLE DEMON bands on the compilation
-influencer marketing on social media incl. YT
-playlisting in own and 3rd party playlists
-PR campaign in place via German agency ALL NOIR handling print / press / radio in EU + US campaign via O’Donnell PR
-artist quote:
This song is a reflection of how things take seat in our lives uninvitedly and change our fate forever. Especially during these times of incredible adversity we hope to give a voice to the feelings those situations elicit while they oftentimes leave us speechless.
Jaani: „At a pretty early stage in the writing process I started feeling that You Open Up The Earth had to be the opening single of the album. Not only made the message of the song sense considering the state the world has been in for more than a year now, but it also seemed like a good introduction to the record: Combining heavy, dark and melodic elements with a little piece of our unearthly atmosphere and a big chorus.
-biography:
Jaani Peuhu, producer, songwriter and musician from #Helsinki, #Finland, is the creator of darkwave electronic band "Iconcrash“, which debuted their first album "Nude" in 2005, followed by two more albums. In 2015 Jaani set out on his solo project and released his first album, “Tear Catcher”. Jaani joined Swallow the Sun while producing their (2019) album "When A Shadow Is Forced Into The Light“, which reached the Finnish album charts at #1.
Jaani also topped the album charts with writing and producing for German dark rock band Lord of the Lost's 2018 album "Thornstar" and was nominated for the Finnish grammy award "Emma“ for Hallatar's debut album "No Stars Upon The Bridge“ (2018), which he also produced and mixed, along with playing bass live in the band.
Jaani has also worked with various multiplatinum-selling Finnish pop artists and metal acts like Before The Dawn, Diamond Black, Thunderstone and To/Die/For.
Although Jaani wanted to focus on his career as a producer, touring with Hallatar and Swallow the Sun made him want to tour with his own music again. He had the unique idea to create the genre of “new doom”. From that, Mercury Circle was born. This is a new direction of dark metal infused with powerful synth/electro waves and doom. He’s finally returning to vocals to bring you something purely enigmatic.
-website + social URLs:
https://www.facebook.com/
https://www.instagram.com/
https://www.youtube.com/
https://ucm.one/en/mercury-
https://open.spotify.com/
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